Application of a Decision-Making Tool for Ranking Wellness Tourism Destinations

One of the tourism industry’s segments with strongest growth rates today is health tourism. Health includes two subgroups: medical (traveling outside one’s country residence for purpose receiving care, such as surgery and services) wellness (travel to specific locations promotion in a preventive way). The economic strength sustainable nations can both benefit from This study applies methodology quantify potential Portuguese (thermal spas Northern Portugal) using multi-criteria decision making (MCDM) tool, namely preference ranking organization method enrichment evaluations (PROMETHEE) geometrical analysis interactive aid (GAIA), achieve robust evaluation alternatives. Therefore, this study, aim rank ten thermal Portugal terms fifteen indicators, mostly related digital services, containing data obtained between 2020 2022. suggested approach offers trustworthy reliable outcomes any qualitative or quantitative criteria assess spas, which crucial consumers, businesses, even governments. results showed that PROMETHEE GAIA be implemented an effective destinations evaluation.